Marketing Research

Qualitative, quantitative tools confirm choices, support marketing

Do you know what your customers want? Do you have research that drives new product ideation designed to draw in new customers and keep current customers coming back? The Quantum Foods marketing team helps you develop a deeper understanding of what consumers are looking for on your menu.

Clients benefit from insights provided through our access to powerful, subscription-based research tools including:

• NPD Group Consumer Reports on Eating Share Trends (CREST) to understand marketplace trends.
• Datassential’s vast menu database that provides a quantitative system for identifying, measuring and predicting food, ingredient and flavor trends at commercial restaurants.
• Technomic Foodservice Insights that include syndicated consumer reports, topical market intelligence/trends and menu trends.

In addition, our marketing team has highly-qualified resources should you need primary research. Our goal is to help you increase your success by taking the guesswork out of your menu strategy.